Learning while (re)configuring: Business model innovation processes in established firms
نویسندگان
چکیده
منابع مشابه
Learning while (re)configuring: Business model innovation processes in established firms
This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: "drifting" starts with an emphasis on experiential learning and shifts later to cognitive search; "leaping," i...
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ژورنال
عنوان ژورنال: Strategic Organization
سال: 2016
ISSN: 1476-1270,1741-315X
DOI: 10.1177/1476127016632758